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Lee Tone

Creative Director/Copywriter

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Samsung Smart TV

Outback Flaming Billboard

Samsung Art Store

Samsung Frame TV

Samsung World Cup

Ruby Tuesday Burger Porn

Brewers Unfiltered

Augmented Retail

Augmented Retail is an app that uses GPS to help shoppers search for and locate items with active augmented reality. We came up with this idea in 2009, so I feel like we deserve credit for early adoption of AR tech.

I got the patent for this but it turns out development is only 10% idea and 90% money that I don’t have.

Microsoft Outlook.com

Aruba: Map Your Happy Place

Aruba prides itself on being One Happy Island. To allow people to share their Happy experiences we build a website and app that allowed visitors to upload and geotag photos, videos and stories. 

Outback Tablemates

Tablemates was the first casual dining social rewards program. 

When you go to dinner with your mates it's always nice to get something on the house. With Outback Tablemates you and your friends can earn points for free stuff. Whether you're dining together or even in another state, earn points no matter where or when you go to Outback.

Earn points and badges when you check in on your phone, and manage your mates online.

 

Ruby Tuesday Instagram Contest

To promote Ruby Tuesday's new Minis we created an Instagram contest that asked people to post forced perspective pics with the hashtag #makeitamini for a chance to win $20,000.

Microsoft: King Code

In order to promote Microsoft's cloud-based computing platform for building, deploying, and managing applications we developed an online reality show that pit teams of developers against each other for bragging rights and the title of King Code.

Outback Komplimentary Koala

Outback was promoting steak combos: Steak & Shrimp, Steak & Crab Legs, Steak & etc. The "&" complemented the steak and The Komplimentary Koala complimented people on Twitter. When users tweeted @komplimentarykoala he responded with some pretty sweet sounding compliments. 

We recorded the Koala's sweet, swet voice live and then tweeted out his complimentary responses live.

Doritos Monster

I made this spot with a director friend of mine for the 2015 Doritos Crash the Super Bowl contest.

Samsung Smart TV

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Outback Flaming Billboard

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Samsung Art Store

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Samsung Frame TV

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Samsung World Cup

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Ruby Tuesday Burger Porn

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Brewers Unfiltered

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Augmented Retail

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Microsoft Outlook.com

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Aruba: Map Your Happy Place

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Outback Tablemates

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Outback Tablemates

Ruby Tuesday Instagram Contest

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Ruby Tuesday #makeitamini

Microsoft: King Code

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Outback Komplimentary Koala

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Doritos Monster

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