Lee Tone
Creative Director/Copywriter
Samsung asked us to create content featuring The Frame TV that was tailored to a design-centric audience. So we created a home decorating show called "ReFrame This Space" with celebrity designer Emily Henderson. In each episode Emily worked with a different design influencer to transform old and unused buildings (Barn, Boathouse, Greenhouse and Barge) into beautifully designed living spaces. The series featured The Frame TV as the alternative to the standard ugly "big black box" TV and showed that good design could ReFrame any space.
The Barn with Louise Roe
Emily hosted all of the content on her site and ran a series of ‘before, during and after’ posts over a 3 month flight. Each post detailed how she used the Frame to transform each space.
