Lee Tone

Creative Director/Copywriter

Anybody who’s been on enough food shoots knows what food porn is. So we decided to lean into the idea a little bit with sexy looking pretzel burgers.

We teased out the campaign with not-so-subtle OOH, digital and print ads.

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Each burger had its own innuendo laden VO that spoke to the “toppings.” Viewers could unlock the uncensored version to see the burgers in all their glory and earn a coupon to try the burger.