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Lee Tone

Creative Director/Copywriter

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Samsung asked us to promote The Frame TV by featuring its most distinct feature: the Samsung Art Store. We started by working with Magnum Photos to curate an exclusive collection of art made up of 28 new images from photographers David Alan Harvey, Jonas Bendiksen, Alex Webb and Carolyn Drake.

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We then created 2 docu-style films to try and see the world through the eyes of Magnum photographers David Alan Harvey and Jonas Bendiksen as they search for beauty in the everyday.

David Alan Harvey

 

Jonas Bendiksen

 

Magnum ran an article about the partnership with Samsung and the Art Store. They hosted the films along with all of the new photos.

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